You’ve tried everything: earlier bedtimes, no screens after 8, tracking your sleep stages down to the minute. Somehow, the harder you try, the harder it is to sleep. For people who lie awake watching the clock, insomnia stops being just exhaustion. It becomes its own source of dread. The push for a good night’s sleep quietly turns sleep into the enemy.
Dr. Jade Wu has spent her career helping people break that cycle. As a behavioral sleep medicine specialist and author of Hello Sleep: The Science and Art of Overcoming Insomnia Without Medications, she’s built her work around one central shift: Your brain wants sleep; it just needs you to stop fighting it. Using Cognitive Behavioral Therapy for Insomnia (CBT-I), the most researched and effective non-medication treatment available, she walks you through why common sleep advice backfires and how to actually fix it.
Practical Tools and Strategies You’ll Gain
- Why Trying Harder Backfires: Understand why common fixes like earlier bedtimes and sleep tracking often make insomnia worse, and what to do instead.
- Rebuild Your Sleep Relationship: Apply the core principles of CBT-I to rebuild a healthier, lower-effort relationship with sleep.
- Feel Like Yourself Again: Learn practical, science-backed strategies to reduce fatigue, quiet a racing mind, and sustainably improve sleep for long-term wellbeing.
Ideal Participants for This Conversation
- Individuals who lie awake despite feeling exhausted and want to understand what’s really getting in the way.
- Anyone running on poor sleep who needs strategies that hold up over time, not just a one-night fix.
Join Dr. Jade Wu to learn how to stop fighting sleep and start (finally) getting it.
About the Author
Dr. Jade Wu is a Board-certified sleep psychologist on a mission to spread the gift of sleep. She completed her PhD at Boston University and her residency/fellowship at Duke University School of Medicine. She founded the Thrive clinic, where she uses evidence-based methods and a collaborative approach to help women sleep and live well. She also regularly appears in print media as well as on radio/TV programs such as NPR and ABC News to share mental health insights with the public. Dr. Wu is the author of Hello Sleep: The Science and Art of Overcoming Insomnia Without Medications. Her dog is named Remy, after rapid eye movement (REM) sleep.
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