In business, we are often told that technical expertise and strategic execution are all that matter. Yet research consistently reveals a simpler truth: people prefer to do business with, hire, buy from, and work with people they like. Despite its profound impact on career trajectory and team performance, the desire to be liked is frequently minimized or dismissed in corporate environments.
When you are liked, your ideas are heard, your authority is recognized, and you are viewed as inherently trustworthy and credible. High achievement isn’t just about what you know; it happens at the intersection of deep expertise and authentic relational influence.
In this actionable webinar, executive coach and bestselling author Michelle Tillis Lederman breaks down how to leverage the Laws of Likability and cultivate the mindset of a true Connector. Moving past superficial networking tactics, Michelle reveals how infusing authenticity into daily interactions and adopting a giving approach builds an unshakeable foundation of trust. Whether you are leading a hybrid team, navigating complex workplace politics, or striving to expand your professional reach, this session provides a battle-tested blueprint to increase your influence, foster deeper engagement, and drive real business results.
Key Takeaways
- How to Leverage the Laws of Likability: Discover how combining technical expertise with relational authenticity increases your credibility, authority, and influence.
- Master the Four Pillars of Trust: Learn actionable strategies to build deep organizational trust, identify behaviors that quietly erode it, and repair broken workplace connections.
- Find Common Ground with Anyone: Practical techniques to connect authentically across matrixed teams, diverse working styles, and multi-generational dynamics.
- Adopt the Connector Mindset: How to utilize simple digital tools, social media, and a giving approach to consistently deliver value to your professional network.
About the Speaker
Michelle Tillis Lederman is an executive coach, keynote speaker, and the CEO of Executive Essentials, dedicated to helping organizations and leaders build real relationships that deliver real results. An expert on workplace communications, Michelle was named one of the Top 25 Networking Experts by Forbes, one of the Top 30 Communications Professionals in the World by Global Gurus, and ranked among the Top 25 Thinkers360 Global Thought Leaders on Diversity & Inclusion. She is an MG100 Executive Coach and the author of four books, including the international bestsellers The 11 Laws of Likability and The Connector’s Advantage. A former finance executive, Michelle is a regular media contributor appearing on NBC, CBS, Fox, NPR, CNBC, and in The Wall Street Journal and The New York Times.