The fund proceeds shall be used to benefit full-time enrolled students at the university who demonstrate clear financial need and be awarded through the office of financial aid or successor function holders. Preference shall be given to students who come from rural or small town settings and demonstrate high academic performance and ambition. Evidence of those traits could, not need not necessarily, be academic grades, personal references or successive part-time employment to support their academic dreams. In the event there is a lack of need for the about provision, funds will be awarded to full-time students at Concordia University, St. Paul with general financial aid needs.